A fractional chief marketing officer (CMO) is an outsourced marketing executive who performs the function of a CMO for your business. The advantages of a fractional CMO are:
You get an experienced executive to lead marketing for your organisation.
You only pay for what you need. Many small businesses don’t require a full-time CMO.
You only pay for the fractional CMO for as long as you need them.
You don’t have the costs and complications of employing a full-time member of staff.
