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Industry: Professional Facilitation and Collaboration
Sector: Academic & Research
Service: Revenue Strategies
Problem: Company wanted to review its market positioning, ideal customer and generate more leads for the business.
Project: Create a go to market strategy to generate more clients with focus on target customers and positioned to beat the competition.
Deliverables: An analysis of the key competition’s offering and a detailed customer profiling. This informed a go to market strategy with clear numerical business targets and sales plan.
Results: a clear plan to create a predictable pipeline of new customers.
Industry: Commercial Vehicles seller
Sector: Automotive
Service: Digital Insights
Problem: OVMS relies on digital channels for most of their sales leads. These channels were becoming less effective and more costly.
Project: Analysis OVMS digital channels and identify issues and areas for improvement.
Deliverables: An analysis identified that channel quality differed significantly with some channels costing more than 4 times the most effective channels. Insights Led recommended closing several poor quality channels and the content on other channels was improved.
Results: Cost per lead reduced by over 30% and money was redirected to more efficient channels increase marketing qualified leads by 40%
Industry: eCommerce
Sector: Vape / eCigarettes
Service: Digital Insights Revenue Management
Problem: Tidal Vape has a rapidly expanding Bricks and Mortar retail chains. They have an eCommerce store that they want to build to become a top 10 player in the market. Currently, the owners want to increase revenue by 100% and to build an in-house development and marketing team.
Project: Insights led provided a detailed analysis of the data for the digital business and the competitive landscape and reviewed the feasibility of building an in-house team at the company’s stage of development.
Deliverables: The final report provided over 30 recommendations for improvement across the website. It also recommended that an in-house team would reduce costs and improve productivity.
Results: With the new team in place, a programme of changes in the eCommerce website and marketing activities and has hit its revenue targets.
Industry: Data Analytics
Sector: eCommerce
Service: Digital Insights
Problem: eebz is a data analytics company, providing data and competitive metrics for large eCommerce businesses.
This market is competitive and dominated by around 6 companies. The main new business channels for eebz are search traffic (both search and paid). These channels were failing to generate the number of high quality leads for the sales team.
Deliverables: Insights Led provided detailed reports on eebz’s competitive position against key competitors, the website quality, SEO, engagement and conversion rate optimisation. The paid search advertising account was analysed.
Results: The paid search account has been completely revised with existing campaigns replaced with new more effective ones. New landing pages have been set up which focus on key product features and benefits. The company is now embarking on major website improvements.