Start-ups need an effective customer development process as well as a product development process.
We help start-ups to build their business through the steps of the customer development process:

• Customer Discovery: ensures that you understand your target customers’ problems, establish that there is a market and your proposed solution will meet their needs.
• Customer Validation: Build your MVP, test it with customers and validate the business model.
• Demand Creation: develop a sales and marketing plans and ramp up end-user demand.
• Business Building: transforming the start-up and restructure to become main-stream provider in their market.